The trade show problem: leads disappear into pockets
The standard routine: you talk to someone, swap paper cards, and promise to follow up. But paper cards carry no context: who asked about pricing? Who wanted a demo? Research shows most paper business cards are thrown away within a week.
Flip the flow: let the visitor register themselves
With an NFC business card you share your profile with one tap, but the important part happens next. Your profile carries a lead capture form: "Leave your contact info and I'll follow up." The visitor types their name, email and phone in 20 seconds, while you're still talking.
- Tap: you hold your card against their phone
- Profile: they see who you are, with photo, title and links
- Form: they leave their info with one tap
- CRM: the lead lands in your dashboard with timestamp and source
💡 The difference: With paper cards you hope THEY reach out. With lead capture YOU have their info, and can follow up the same evening.
Everything is tracked automatically
TactusWay logs every tap and click: how many people you shared with, who opened your LinkedIn, who left their contact info. After the show you see an engagement score per lead, so you know who to call first.
For the whole team, not just you
Five salespeople at the booth? The Business plan gives every employee their own NFC card with consistent branding, and all leads collect in one dashboard. Webhooks push them to your CRM (HubSpot, Pipedrive, etc.) in real time.
Checklist before your next trade show
- Update your profile with the current campaign or demo link
- Enable the lead form on all employee profiles
- Test the NFC cards on both iPhone and Android
- Set up a CRM webhook so leads flow in automatically
- Agree a follow-up routine: who calls which leads within 24 hours?