The visible cost: printing and reprints
A decent-quality business card typically costs 3–8 NOK apiece in Norway. An employee easily goes through 200–500 cards a year. But the real problem is reprints: new phone number, new title, new logo, new address, and the whole batch gets binned.
| Item | Team of 10 (year) |
|---|---|
| Printing, 300 cards × 10 employees × 5 NOK | 15,000 NOK |
| Reprints on changes (~30%) | 4,500 NOK |
| Design and admin time | 3,000 NOK |
| Paper total | ~22,500 NOK |
The invisible cost: cards that don't work
Your paper card has one job: getting the recipient to reach out. But most paper cards vanish into pockets and drawers, and you have no idea which. No statistics, no follow-up list, no clue who was actually interested.
📊 The math nobody does: If one lost lead per year was worth 20,000 NOK, "free" paper cards cost more than the entire digital platform.
What does the NFC alternative cost?
The TactusWay Business plan (799 NOK/mo = 9,588 NOK/yr) covers up to 10 employees: physical NFC cards, digital profiles, lead capture and analytics. The card is never reprinted: if someone changes title, they update their profile and the card "updates" automatically.
| Paper | TactusWay Business | |
|---|---|---|
| Annual cost, 10 employees | ~22,500 NOK | 9,588 NOK |
| Updates | Reprint | Instant, free |
| Statistics | None | Every tap and click |
| Lead capture | No | Built-in form + CRM |
The environmental argument is a cost argument too
Billions of business cards are printed globally every year, and most end up as waste within days. Businesses with environmental certification (Eco-Lighthouse, ISO 14001) can count the switch to digital as a concrete reduction measure.
Conclusion
Paper cards aren't cheap, they just hide their costs in reprints, lost leads and zero insight. Calculate your own number with our ROI calculator.